WAY BACK WHEN - 100 Years Ago Today - The other breakfast cereal company had an ad in the local paper on July 20, 1918. An ad in the local paper reminded me of the breakfast cereal king who used to live in Santa Barbara. No, not Kellogg, the other one — Charles W. Post. Remember Post Toasties or Postum? And how about Grape Nuts?
Post lived at 2102 Bath Street toward the end of his life when his health was failing. Despondent over his ill health, he committed suicide here in 1914. (The home is now longer here.)